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Marketing the drug

Episode of Report, Rai 3, of 11/10/2001

It is an investigative documentary by Paolo Barnard broadcast on Report on 11/10/2001, replicated on 15/2/2003, which describes the techniques for promoting drugs. A former drug informant tells the background of the work done on doctors. In the introduction Milena Gabanelli reads a statement by the pharmacologist Silvio Garattini (Director of the Mario Negri Institute of Milan) in a political economy magazine: “Informers have the task of illustrating the advantages of their drugs compared to those offered by competitors' products as they are paid and making a career based on the increase in sales, it is very unlikely that in their conversations they will dwell on the toxic effects or weaknesses of their products. [...] The propaganda pressure translates into a figure ranging from 30 to 50% of unnecessary medicine ".

Source: Rai