The marketing of the drug

The marketing of the drug
(Reading time: 1 minute)

Episode of 11/10/2001

Paolo Barnard's investigation that we will show you tonight goes a long way in marketing the drug, but the starting point is the scientific informant, and his role. The drug cannot and must not be advertised or sold like any other product, but remember, behind the drug are the directives of the company that produces it.